You’ve downloaded the freebies, watched the YouTube videos, maybe even landed a client—but no one warned you how hard it is to actually manage the work (or get paid on time).
It’s not you—it’s the lack of structure, support, and real guidance.
That’s where I come in.
Let’s work together with 3 months of personalized coaching so you can stop winging it, start running things like a real business owner, and feel confident in every part of your VA journey—from booking the client to getting the job done right.
You already have the talent. You already have the skills.
What you don’t have is the business backend, the confidence to market yourself, the clarity on pricing, or a clue how people juggle multiple clients without losing their minds
You’ve Got the Skills. Let’s Build the Business to Match.
"Fran gave me the confidence to start my business, helped me land dream clients, and build something I truly love. She's more than a coach—she's the reason I became a VA."
"Fran gave me the confidence to finally start my VA business and the tools to actually book clients. I went from overwhelmed to organized and empowered with clients!"
You’ve taken in so much info, but still don’t feel confident enough to actually start working with real clients.
You thought this VA thing would be easier to figure out by now—but here you are, still unsure.
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You’ve known about the virtual assistant space for a while, but weren’t sure where (or how) to jump in.
You don’t want to be an influencer—you just want to support amazing ones and be part of their behind-the-scenes team.
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Tell me if any of these sound familiar:
I Know You’ve Been Eyeing the VA Industry—But Something’s Been Holding You Back
- Set up your onboarding and client experience so you look polished from day one
- Manage clients, deadlines, and communication like a whole CEO (even if it’s your first client)
- Use tools and templates to run your biz with ease, not chaos
Phase 3: Serve
- Create a simple marketing strategy that works without showing up every day on IG
- Learn how to find leads, start conversations, and turn interest into income
- Build confidence around how you talk about your services and share your biz
Phase 2: Set
- Get clear on your niche, your offers, and who you want to work with now
- Set your rates with confidence (no undercharging, no guessing)
- Build a business foundation that fits your life—not someone else’s blueprint
Phase 1: Ready
The Ready, Set, Serve™ Framework
The Method
We’re not just posting “open for business” and crossing our fingers—we’re following a proven method to help you land clients, deliver like a pro, and build a business that actually works.
I started out supporting a handful of clients as a brand new VA—working before my 9–5 and after dinner, just trying to figure it all out. Within a few months, I was earning $5K/month, and fifteen months later, I had built a full agency serving 40–50 clients with a team of 10+.
Now, I help aspiring and early-stage VAs build businesses that actually work—without the burnout, second-guessing, or pressure to show up like an influencer.
Hey, I’m Fran Moore—Virtual Assistant turned Business Coach.
meet your New Coach
✔️ Mindset coaching + accountability so you stay focused, confident, and in motion
✔️ Custom strategy tailored to your goals (no copy-paste coaching here)
✔️ Referrals from my personal network when you’re ready and aligned
✔️ Private ClickUp chat access so you’re never stuck waiting for the next session
✔️ Access to my template library from onboarding to systems to messaging
✔️ Unlimited feedback between calls because you’re going to have questions and I’m here to help
✔️ 3 monthly 60-minute coaching calls deep dives, strategy, and support that moves the needle
✔️ One 60-minute implementation session to set the foundation for your agency.
This is the support you actually need to go from “I’m thinking about it” to “I just signed my first client.”
What’s Included in 1:1 Coaching?
“Fran helped me create my packages, introduced me to a better client onboarding process, and understanding industry pricing and how to charge my worth."
“After working with Fran, I finally set boundaries, raised my rates, and stopped feeling guilty for taking weekends off. I’m making more money and have more time for myself!”
“Fran gave me clarity on my offers, pricing, and internal systems. I went from overwhelmed to organized and profitable. I’m now serving clients I love while working less and earning more!”
Yes! Since I’m a stay-at-home mom, I typically work during naps and bedtime—so evening sessions are available.
DO YOU OFFER EVENING 1:1 SESSIONS?
Yes! I work with baby Virtual Assistants to help you start your VA business the right way—so when you’re ready to scale, you already have the foundation in place to grow into an agency.
Do You Work With Brand New VAs?
Nope! The beauty of running a DFY business is that you don’t need a massive audience to build a successful business. We’ll focus on relationship-based marketing and referral strategies
Do I Need a Big Social Following to Succeed?
Yes! 3 monthly payments of $997 and Klarna options are available.
Do you offer payment plans?
💰 3 months: $2,991 paid in full
What's the total investment?
A DFY service provider is a business owner who delivers services directly to clients as a 1099 contractor. DFY providers do the work—which is exactly why this business model is so scalable.
