Being good at the work isn’t the same as running a business that actually works
Once I understood that, everything changed from how I built, how I scaled, and how I support other service providers now.
business coach by day and in the school pick up line by 2pm
Hey, I'm Fran
I originally started my business just like you (probably) did by saying “yes” to everything, figuring it out as I went, and working way harder than I needed to because I thought that was the job.
In the first two months, I booked seven clients, then hit consistent $5K months shortly after. Eventually, I scaled my agency to $50K months. On paper, it looked wildly successful, but I got sucked into the “do more, hustle harder” nonsense like business works on reality TV rules where if you slow down, everything explodes and Andy Cohen pops out with a reunion chair. (It doesn’t)
By the time I was six months pregnant, I was running a podcast, a course, 1:1 coaching, and an agency. Obviously, I burned out HARD.
And this is where the plot twist comes in…
When I was 4 months postpartum and going back to corporate, my agency was STILL doing $30,000 months. I was literally job hunting AND my team was running everything with the systems I'd built. That's when I was like “oh... the business doesn't need me working 24/7, it just needs to be built right.”
I eventually shut that agency down to fully enter corporate life. And now? I’m backkkk! Running a brand new agency and coaching other women on how to build service-based businesses that don’t fall apart without them.
Most service providers hit a phase where they’re booked, tired, and confused about why the money doesn’t match the effort.
And I’m telling you, you don’t have to do that anymore, friend!
I work with virtual assistants, ops pros, marketing strategists, and done-for-you experts who are tired of figuring it out for every client and ready to gain clarity, build systems that actually support you, and make decisions with confidence instead of second-guessing yourself.
Once you hit that $2k - $5k mark, you get stuck because no one teaches you what to do after you get your business started.
It’s giving “fold in the cheese” energy… everyone keeps telling you what to do, but no one is explaining how the business actually works.
I remember many nights feeling completely alone, watching YouTube videos to try to DIY my next steps. So many of my clients say the same thing. When they ask their friends for advice, their friends are like, “yeah girl, you got this!” but that’s not actually helpful, you know?
You need a strategic partner who actually understands service businesses (aka me) because that “in-between” period causes many service pros to sell tasks instead of outcomes, let clients lead, and react instead of plan.
I still run an agency which means I’m in the work, not just talking about what used to work years ago.
Service providers are some of the smartest people in the room. We build systems for everyone else like it’s nothing. We just forget to use those same skills on our own businesses.
So that’s what we do together.
We build a rinse-and-repeat version of your agency (or help you build one), so Mondays stop feeling like jump scares and your nights and weekends actually belong to you again.
I'll tell you what's not working, give you the exact steps to fix it, AND celebrate when you nail it. I’m bringing the templates, workflows, team structure, and weekly action steps because you already know how to do the work.
You just need help building the business around it.
I'm a mix of truth + plan + hype.
Meet the girls
behind the systems and setup
Alyse
Alyse has 25+ years of experience in Event Planning and Project Management. She has a knack for tech and keeping things streamlined and organized for our team. She is a mama of two girls, a dog she is obsessed with, and a die hard Buffalo Bills fan.
Loran
Loran Wilson has spent 15+ years building systems in places where things could not afford to break. Government operations. Corporate project management. Small businesses growing faster than their infrastructure. Inside Flourish and Flow, Loran is part of the flow. Once the coaching work gives you the clarity, she helps builds the systems, processes, and client experience infrastructure that make sure your business can actually deliver on it.
A little more about me, since we're going to be spending a lot of time together:
Current fav reads
Deep in my historic fiction era. Big fan of Kin by Tayari Jones and anything Kennedy Ryan touches
Goal vacation
I love Disney and would like to hit every park in the world. Japan and Paris, I am looking at you
Always grateful for
My husband Ron, literally the best man ever! And our two little boys who keep us on our toes but give the best kisses!
Hyper-fixation food
10 piece hot lemon pepper wings. I'm from Atlanta so IYKYK
Watching without shame
The Real Housewives of every city (yes, all of them) and basically any reality TV competition show.
On the playlist
90s R&B, early 2000s pop rock, Travis Porter, and yes, Pokemon. The boys run the aux sometimes
Current hobby
Junk journaling — I pick a word for the month, write notes to myself, and keep things close that remind me what I'm building toward. It's how I stay connected to my goals day to day
My celebratory drink
Brown Sugar Oatmilk Shaken Espresso in the morning, Lavender French 75 in the evening
I’ve built an agency, burned out, stepped away, and come back with a very different perspective.
What I care about now is helping service providers build businesses that actually support their lives, not ones that need them on call 24/7. Because most things can, in fact, wait until tomorrow (you are not savings lives).
If you’re ready to move past the “I’ll just figure it out” phase and build something solid, let’s talk.
